Dean and Dan Caten, identical twins from Canada, opted for the same profession – fashion design. In 1991, they went to Milan together to pursue their dream of creating their own clothing. They founded their brand, Dsquared2, and in 1994 debuted their menswear collection, adding womenswear for the first time in 2003.
Dean says that Dsquared2 is aimed at real people, that they have made clothes that they themselves would wear. The popularity of Dsquared2 is evidenced by the interest of global celebrities such as Lenny Kravitz, Ricky Martin, and Madonna. The first Dsquared2 perfumes also celebrated success, adding more interesting scents over time that are well worth a look.